ekip’s profile of the month: Michalis Stangos

Photo: MSCOMM

Bridging culture, communication, and innovation

Michalis Stangos, Founder and CEO of MSCOMM, is ekip’s featured Profile of the Month. As a leading figure in the Greek communication industry and ecosystem building, he has played a key role in shaping strategies that blend traditional cultural values with innovative approaches.

Through his work on Creative Greece, Michalis Stangos offers a unique perspective on how cultural heritage can become a driver of economic growth, international collaboration, and innovation.

Creative Greece as a national strategy

When asked about the strategy behind Creative Greece, Michalis Stangos highlights the importance of leveraging Greece’s rich cultural legacy as a foundation for sustainable development.

“Greece has a profound cultural heritage that can serve as a cornerstone for economic growth. By promoting our cultural assets, we not only attract tourism but also create opportunities for creative industries and technological innovation,” he explains.

The Creative Greece initiative, led by the Greek Ministry of Culture, aims to strengthen the country’s creative industries and advance audiovisual production. A new agency, Creative Greece, will merge the National Centre of Audiovisual Media and Communication (EKOME), the Greek Film Centre, and the Hellenic Copyright Organisation.

This consolidation seeks to protect and expand the film and audiovisual sectors, support producers, stimulate creativity, and attract new investments.

Strengthening Greece’s audiovisual ecosystem

The creation of Creative Greece forms part of a broader national effort to position Greece as a leading international film and audiovisual hub. A successful incentive programme for film and television production has already attracted major international productions and foreign investment.

A U.S. Bulgarian consortium is planning a €50 million investment in sound stages and post-production facilities in Thessaloniki and Athens. In parallel, EKOME and Enterprise Greece have strengthened Greece’s international presence by showcasing the country at major industry events such as the American Film Market.

“Our primary goal is to increase the international reach of contemporary Greek culture,” explains Christos Dimas, while Leonidas Christopoulos adds that Creative Greece represents “a step into the future to further support and strengthen the film and audiovisual sector and the art of cinema in Greece.”

Innovation rooted in heritage

Looking ahead, Michalis Stangos envisions a future in which Greek culture is seamlessly integrated with modern technology and global digital platforms.

He sees strong potential in digital transformation, where traditional cultural expressions are reimagined through contemporary formats and communication channels.

“The future lies in our ability to innovate while respecting our roots,” he says.

For Michalis Stangos, culture is not only a legacy to be preserved, but a living force that can inspire innovation, creativity, and economic resilience.

“Culture is our identity. By embracing it and sharing it with the world, we pave the way for a vibrant and prosperous future for Greece.”