ekip Events

Welcome to Unexpected 2025: The forum that approaches innovation differently 💡

In today’s complex world, innovation isn’t just about new ideas – it’s about rethinking how we solve challenges across human, natural, societal and digital spheres.

On June 4, 2025, Unexpected returns to Mejeriet in Lund, a forum where art, science, business, creative industries, and philosophy converge to shape the future.

Together we build inclusive innovation ecosystem guided by both ethics and aesthetics. Where the cultural and creative sectors and industries have the capacity to play the lead role in addressing complex societal challenges.

Why Attend?

At Unexpected, we explore cross-innovation with the cultural and creative industries as a base for building investable innovation portfolios.

Join other entrepreneurs, investors, policy makers and creative professionals to:

🌿 Discover real-world case studies and proven methods

🌿 Connect with a community of like-minded leaders and changemakers

🌿 Get inspired to begin and advance your own impact

What’s on the Program?

Learn through current stories from:

🎭The Performing Arts & Cross-Innovation

How advanced, live streaming technologies can bring culture to a wider audience

⛰️ Storyfied Archaeology & Immersive Tech

How breathing new life into the past can make history more accessible and relevant

🧵 Fashion & Craft-Driven Innovation

Explore real cases and new market opportunities fueled by transparency and circularity

📄 Policy Corner

Which are the future policy areas for innovation with the cultural and creative industries? Give your input in the ekip Policy Corner

Event details

For more information click here