ekip Events

Join the European Cultural and Creative Industries Innovation Policy Platform (ekip) in this webinar where we will discuss the findings of the social media listening and trend forecasting regarding Immersive Media and Experiences.  

 About this webinar 

In recent years, XR technologies have caught the eye of industry pioneers like ARTE, the Venice Film Festival, and the Centre National du Cinema, highlighting Europe’s potential to lead in this transformative field. Beyond entertainment, Europe also benefits from skilled workers specialised in 3D modelling and VR animation impacting sectors from manufacturing to fashion and architecture. Indeed, VR and AR content also have the potential to trigger innovations in other industrial sectors, explore sustainable business models, boost efficiency in waste reduction, and create enhanced, immersive customer experiences. However, the European VR/AR sector suffers from fragmentation across sectors, players, and applications. Integrating extended reality into CCIs comes with challenges that demand attention, such as the need for highly specialized skills, prohibitive development costs, and accessibility concerns. 

What are the raising conversations around this topic? Which trends will shape the future of Immersive Media and Experiences? In this webinar, the main findings gathered through of social media listening and trend forecasting will be presented and discussed. 

Webinar Agenda 

• 12:00 – 12:30: Presentation 

In the first part of the webinar, the social media listening and trend forecasting on Immersive Media and Experiences within the context of ekip will be presented. An overview of findings will be provided, followed by the presentation of one trend derived from this analysis. 

• 12:30 – 13:30: Discussion/Policy Corner 

In the second part, an interactive discussion with webinar participants will be facilitated, focusing on identifying challenges under this topic and develop opportunity areas to overcome such challenges. 

Target Audience 

This webinar is targeted towards:  

• CCI practitioners/representatives involved in R&I projects on digital transition or with an interest in contributing as innovation actors to societal transitions. 

• Policy makers on regional/local and EU levels involved in applying the New European Bauhaus principles in research & innovation policies and instruments. 

• Civil society stakeholders active in the digital transition and other societal transitions. 

About ekip 

ekip is an EU-funded flagship project that follows the principles of open innovation to establish a policy recommendation engine driven by partners and the active involvement of 40+ CCI networks. This engine will continuously promote the development and adoption of policy recommendations for CCIs, resulting in support and guidance that enhances the ability of CCI actors to participate in and contribute to complex innovation processes.