This scoping document explores the transformative potential of immersive media technologies—such as Virtual Reality (VR), Augmented Reality (AR), and Extended Reality (XR)—in redefining content interaction and distribution models within the Creative and Cultural Industries (CCIs). It observes policy challenges, market opportunities, and technological trends shaping the adoption of immersive media, offering actionable insights to foster scalability, accessibility, and innovation in the sector.
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Immersive Media in the CCIs - Scoping documents
Reimagining distribution models for immersive experience – Participant briefingIn recent years, immersive technologies have been transforming the ways in which people interact with media. As a result, new, immersive experiences have the ability to deeply engage users across a variety of environments, creating a sense of realism and being fully present in the experience.
In recent years, immersive technologies have been transforming the ways in which people interact with media. As a result, new, immersive experiences have the ability to deeply engage users across a variety of environments, creating a sense of realism and being fully present in the experience.